Grainger takes great pride in bringing our customers top quality products. Items that are designated with a Grainger Choice Badge (such as Dayton, Westward, and Condor) are part of a broad selection of our private brand products that deliver high quality at a competitive price.
Listening to the Voice of the Customer to Improve Product Quality
Product engineer specialists from Grainger Global Sourcing (GGS) work to improve products and/or processes by capturing the Voice of the Customer when Grainger Choice products are returned. When returns happen, this team contacts those customers to gain an understanding of the reason for the purchase and subsequent return. By capturing the Voice of the Customer in this way, the GGS engineering team identifies opportunities to improve products and/or product information, helping Grainger maintain a proactive focus on enhancing the integrity of our products.